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The AfriCAN Do! Podcast, an initiative of BRRAL
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Case studies

African business, taught from African examples.

A student on this continent can graduate having studied a dozen American companies and not one built under the conditions they will actually work in. These 7 cases exist to change what is on the reading list.

What you get

Written to be taught, not to be admired.

  • Harvard and Ivey depth, written for African classrooms and African conditions.
  • A decision point with three live options and no answer supplied.
  • A twelve section teaching note: learning objectives, theoretical frameworks, a suggested teaching plan, eight discussion questions with analytical pathways, board plans and quantitative exercises.
  • Protagonists who are alive, contactable, and in several cases willing to join a class as a guest speaker.
  • A companion episode, so a class can watch the founder reason through the decision and then argue with it.

The catalogue

All 7 cases

Each is released as its protagonist signs it off. Every one of them is already named publicly on the channel and in the Marketplace.

  • ACD-CS-001

    Available

    Marilyn Kamuru

    eManage Africa

    Category creation, a planned exit, and the post-exit founder portfolio

    Teaches step 3, Choose a position

    About MarilynWatch the episode

  • ACD-CS-002

    Available

    Navalayo Osembo

    Enda Athletic

    Africa's first running shoe brand, built under industrial policy constraint

    Teaches step 2, Assemble resources

    About NavalayoWatch the episode

  • ACD-CS-003

    In sign off

    Leonard Mcharo

    Tsavo

    Design-led affordable housing and the financial independence playbook

    Teaches step 1, See the void

    About LeonardWatch the episode

  • ACD-CS-004

    In sign off

    Ken Njoroge

    Cellulant and Pani

    Pan-African fintech, the 2020 crisis, and the operator to investor transition

    Teaches step 4, Build the flywheel

    About KenWatch the episode

  • ACD-CS-005

    In production

    Pascal Maithya

    Pascal Hair Kenya

    The single-operator premium service business and personal brand acquisition

    Teaches step 3, Choose a position

    About PascalWatch the episode

  • ACD-CS-006

    In production

    Joyce Gikunda

    Lintons Beauty World

    Category creation in regulated retail, and an integrated retail and training model

    Teaches step 4, Build the flywheel

    About JoyceWatch the episode

  • ACD-CS-007

    Available

    Eric Kimani

    Palmhouse Dairies and Foundation

    The dual engine of business and philanthropy

    Teaches step 5, Sequence the fork

    About EricWatch the episode

The method

Every case is tagged to a step of the framework.

The five step model from the Strathmore MBA for Executives lecture. It is what a dean recognises as method rather than content, and it is how this catalogue is organised.

  1. 1

    See the void

    Is this a market failure I can serve?

  2. 2

    Assemble resources

    What can I bootstrap before I raise?

  3. 3

    Choose a position

    Where do I differentiate rather than discount?

  4. 4

    Build the flywheel

    What makes my advantage compound?

  5. 5

    Sequence the fork

    What do I protect, and in what order?

For educators

Request the cases

Tell us what you teach and we will send what is cleared for classroom use, including the Eric Kimani case as a full sample.

We send cases to a university address rather than a personal one.

Roughly is fine. It tells us what is urgent.

Optional. Reference numbers or founder names, or tell us the topic and we will suggest.

Or email leonard.mudachi@brral.ke

We use what you send only to reply to you. See our privacy notice. Submissions are checked for spam; a form completed in under 3 seconds is rejected.

Ownership of each case is held jointly by The AfriCAN Do! Podcast, the featured business, and the writer.