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🐟 Episode 52: Revolutionizing Africa’s Blue Economy with Clinton Obura
How do we unlock the potential of the most climate-friendly protein on the planet? In Kenya, the answer lies in bridging the gap between the waters of Lake Victoria and the dinner plates of a growing nation. In Episode 52 of the AfriCAN Do! Podcast, we dive deep with a leader who is scaling impact from farm to fork. 🌊🍽️
Meet Clinton Obura, the founder of Samaking Foods Ltd. With over a decade of experience at global giants like Google, Uber, and Elephant Healthcare, Clinton is now applying high-growth tech principles to the aquaculture sector. He isn't just selling fish; he’s building a revolutionary farm-to-retail platform that solves the "broken consumer experience" in the fish industry.
🎙️ In This Episode, We Explore:
The Samaking Model: How a scalable, franchisable chain of retail shops is bringing transparency to the fish market. 🏪
Fixing the Supply Chain: Overcoming the hurdles of cold chain logistics, food-grade SOPs, and unreliable market linkages. 🧊🚛
Empowering Lake Victoria Farmers: Providing a reliable offtake for SME farms and fisherfolk to ensure sustainable livelihoods.
Corporate to Founder: Clinton’s journey from leading commercial growth in four international markets to tackling food security in Kenya. 🇰🇪