Martin Keino

In Episode 72, we sit down with Martin Keino, Founder and CEO of Keino Sports Events Ltd, a leading sports event management and marketing agency based in Eldoret, Kenya.

Martin's story carries a name that needs no introduction in Kenyan athletics: he's the son of Olympic legend Kip Keino. But Martin built his own path first, becoming a two time NCAA champion and All American at the University of Arizona, and later a career pacesetter who helped set the pace for seven world records on the track. That discipline and understanding of high performance sport became the foundation for what he built next.

Since founding Keino Sports Events in 2005, Martin has grown the company into an award winning agency handling everything from conceptual thinking to full event delivery, playing a key role in shaping the sports and events industry across Kenya and the wider East Africa region. His work spans event management, sponsorship acquisition, brand activations, and public relations, built on values of professionalism, reliability, creativity, and innovation.

In this episode, we explore what it takes to build a sports business from the ground up in a market still developing its events infrastructure, how Martin turned a personal legacy and athletic career into an entrepreneurial one, and the lessons he's learned running a company at the intersection of sport, business, and brand.

From the notes for episode 72.