Episode 43 · 55 min
Pauline Mureithi
They Were About to Close. One Piece of Advice Changed Everything. Pauline Mureithi, Serenity Agrovet
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About this conversation
🇰🇪 AfriCAN Do! Podcast Episode 43: Funding the Future of Farming with Pauline Mureithi
🌱 How does a small-holder farmer get the support they need to thrive?
In this authentic and inspiring Episode 43 of the AfriCAN Do! Podcast, we feature Pauline Mureithi, the Managing Director of Serenity Agrovet Stores in Juja, Kenya. Pauline's journey is a powerful testament to the resilience of the African entrepreneur, particularly those who enter business driven by necessity and grounded in community.
Pauline’s Agrovet store is a critical link for small-holder farmers, supplying essential animal health products, animal feeds, and agro-inputs. But like many early-stage entrepreneurs, she faced a significant hurdle: securing capital.
We dive deep into her story of battling the traditional banking system and finding a game-changing partner in the impact investment organization, Grassroots Business Fund.
Tune in to hear Pauline's vulnerable and informative story about managing a growing business, her willingness to learn, and how she's pursuing success with grace while balancing her roles as a wife and mother. This conversation corrects narratives about rural business and highlights the vital role of impact funding in accelerating Kenyan agribusiness.
This episode is your reassurance and affirmation that the AfriCAN Do spirit is alive in every sector, especially in supporting the bedrock of our economy: farming.
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