Agribusiness
Pauline Mureithi
Serenity Agrovet Stores
In this authentic and inspiring Episode 43 of the AfriCAN Do! Podcast, we feature Pauline Mureithi, the Managing Director of Serenity Agrovet Stores in Juja, Kenya. Pauline's journey is a powerful testament to the resilience of the African entrepreneur, particularly those who enter business driven by necessity and grounded in community.
Pauline’s Agrovet store is a critical link for small-holder farmers, supplying essential animal health products, animal feeds, and agro-inputs. But like many early-stage entrepreneurs, she faced a significant hurdle: securing capital.
We dive deep into her story of battling the traditional banking system and finding a game-changing partner in the impact investment organization, Grassroots Business Fund.
From the notes for episode 43.
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