About this conversation
Welcome to AfriCAN Do!, the podcast that celebrates the spirit of African entrepreneurship by sharing the stories of those who are building businesses and shaping our future.
In this episode, we explore the fascinating journey of Tedd Josiah, a true creative force and a pioneer in African entrepreneurship. From his early days as a self-taught music producer, shaping the sound of Kenyan music with legends like Gidi Gidi Maji Maji, Wyre, Necessary Noise, Nazizi and Poxi Presha, to his bold venture into the world of high-end fashion with Jokajok African Luxury Leather, Tedd's story is one of constant evolution and a deep commitment to African excellence.
Tedd Josiah's career spans the vibrant landscape of Kenyan music, from his gospel beginnings with Ebony Affair and Hart, to his influential work at Sync Sound Studios and Blu Zebra Studio. He's the name behind iconic Kenyan hits like ""I am Unbwogable,"" and has worked with many of East Africa's most celebrated artists.
Today, Tedd is making waves with Jokajok, an unapologetically African brand that sources everything from its leather to its artisans from the continent, creating exquisite, handcrafted luxury leather bags. Jokajok is more than a fashion statement; it's a testament to African craftsmanship, creativity, and the power of owning our narrative.
Join us as Tedd shares his incredible journey, his insights on navigating different creative industries, the challenges and triumphs of building a luxury brand rooted in African heritage, and his vision for the future of African entrepreneurship.
This is AfriCAN Do!, where we affirm that Africans CAN do, and we celebrate those who are doing it with passion and pride."
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